Smart business owners understand that they need to have a business online presence in order to not just survive, but to grow in this economy. As more and more consumers turn to the internet to search for products and services, the old paper directory books like The Yellow pages are on their way out.
In fact, the younger generation doesn’t use the Yellow Pages at all. And why would they when they have the world literally at their finger tips via computers, lap tops, and now, smart phones.
Many people know it’s important to get have a business online presence and are hiring web designers to build websites for them. And it’s a good start. But not all, in fact hardly any, web designers are SEO savy. In fact, many of them don’t know the first thing about how to optimize a website for the search engines.
And so business people are left with websites that don’t make it to the first page of Google, or even the tenth or the hundredth page. And therefore, they are not getting found and their businesses are not getting new customers.
That’s where SEO consultants come in. SEO experts know how to get websites to rank high in search engines. SEO consultants have spent years learning about search engine optimization (SEO) and all the skills needed (including keywords research, on-site and off-site SEO, and link building) to get high rankings in search engines.
And it’s fairly easy for SEO consultants to get locally focused keyword terms ranked high in search engines. There’s no worry about competing against global or national competitors. Instead, the competition is limited to a local market, which is fairly easy to achieve for anyone with basic skills in search engine optimization.
And now that Google has come out with Google Maps (which attaches a map location to each business) it’s vital that business people claim their own business location on Google maps. It’s also important that they know it’s FREE. There are some very unscrupulous people out there who are calling businesses and “offering” to get them on Google maps for a “mere” $500 or more bucks. Shameful!
SEO consultants with any sense of honor and kindness would use the Google maps as a way to build trust with businesses by offering to set it up free for them. Something as simple as setting up Google maps for businesses can be used to get a foot in the business owner’s door, and help to build a working relationship.
The powerful SEO skills that internet marketers and SEO consultants possess are very important tools that business owners should be utilizing. SEO consultants can help business owners make their way through the confusing maze of online marketing and help create a highly visible business online presence.
Getting high search rankings from Google and other search engines is difficult, and it’s a complicated process that takes expertise in Search Engine Optimization (SEO). But with the help of SEO experts businesses can see huge and growing rewards from online exposure.
We have been doing professional SEO and internet marketing for over 4 years and understand what it takes to get pages ranked high in the search engines. We know how to create websites that are keyword-rich and optimized for the search engines. We can help you with your online presence and help you get found by customers wanting and needing your services.