What is Useful About Small Business Accounting

Most of the difficulties of a company come from poor management or accounting. Paradoxically, it is to this area that entrepreneurs provide the least effort. Indeed, entrepreneurs who lack training in business management prefer to spend their time on more exciting activities: selling, customer care, communication, products (which is understandable). That is why we suggest a few tips to follow for a successful small business accounting.

The key to Small business accounting does not only have to do with numbers

I put this point first, since it is most important. Accounting is not an end in itself but a tool.

It is true that most of it has to do with keeping track of what comes in and what goes out of the business. However, if you look closer at the information small business accounting gives you, you should be able to see trends in sales and expenses for example. When you focus on the long term trends, accounting becomes more useful and interesting. It tells you what happens every day, it highlights the problems, but it can also help you to solve those problems. You can make small business accounting if you only changed the way you look at it.

Routine practices for a regular and consistent small business accounting

The secret is to get used to performing accounting tasks and making them part of your daily or weekly routine. For instance, you may see that it makes it easier to choose a day during the week to perform a task. You can write checks and make deposits on Mondays. You can also decide to call your debtors on Tuesday. By doing this, you will be able to keep an eye on your finances without feeling like you are doing it.

Examples of small business accounting tasks to perform regularly:

Verify what your fixed costs will be for that month and anticipate for the following. Pay attention to what you spend this and the last month. Make sure you verify all credit card payments. Keep track of accounts receivables. Remember to send the invoices to the customers. Ask your accountant to verify the work you do. Keep track of cash flow trends, etc.

Social Media, Facebook, Twitter – Does Any Of This Really Work For Marketing Your Fitness Business?

Every man and his dog seems to be espousing the virtues of social media for marketing a fitness business nowadays.

They tell you that social media is the next ‘big thing’ and that if you’re not updating, tweeting or sharing something with the world about yourself or your fitness business in at least one of the many social media networks, then you’re missing out big style.

They tell you that social media is THE absolute best way to connect with the largest number of people who may be interested in taking you up on one or more of your fitness business services.

And, you know, I’m not going to disagree with them. Not one little bit.

Social media definitely isn’t the next big thing though. There’s nothing ‘next’ about it.

It’s THE big thing, right here, right now.

It’s important to every element of developing a know, like and trust strategy that, ultimately, guarantees and assures the success of your fitness business over time and yes, failing to utilise social media is like taking on Tim Goodwin in the World archery championships with a blindfold on and one arm tied behind your back.

Not much chance of beating Tim anyway as he’s world ranked but with those extra handicaps you’re completely out of the game, right?

Same if you don’t get social media savvy.

You need to use it. Period.

But HOW you use it, well that’s the thing isn’t it?

I know that many people love the old Tweeting and that many others absolutely love their facebook status updates and even their group pages but I’ve gotta tell you, to me both those platforms are merely message portals to do something far, far more important (and lucrative) than most fitness professionals are doing.

Let me explain.

If you’ve been online for a while you’ll know that one of the buzzwords in marketing is ‘Tribe’. Everyone’s always talking about ‘building your tribe’, aren’t they?

But what do they really mean?

Seems to me like most people are just using new language to talk about old stuff. When they say tribe, they’re really talking about ‘list building’ most of the time and think only about adding numbers to lists.

I’m not knocking that, list building is a vital part of growing your business, especially online, but if that’s what people are talking about, then why use the word tribe?

Well, if you’ve been around me very much, you’ll know that I’m very interested in etymology, the study of words and their meanings, so when someone starts randomly using a word around me, I like to understand what they really mean so, even though it’s kind of obvious, I looked up the word ‘tribe’ to see what the dictionary had to say about it.

TRIBE:

a class or set of persons, esp. one with strong commontraits or interests.

a group of people, often of related families, who live together, sharing the same language, culture and history, especially those who do not live in towns or cities

any aggregate of people united by ties of descent from a common ancestor, community of customs and traditions,adherence to the same leaders, etc.

When looked at it from definitions of what a tribe really is, very little of what goes on in most of the popular social media platforms is truly tribal, is it?

Few people are collected together for a common cause, adhering to similar traditions or sharing similar language are they?

And the more I thought about it, the more sites like facebook and Twitter seemed to me to be a kind of ‘cyber city’ with people to-ing and fro-ing, taking a few minutes here and there for small talk and (mostly) meaningless banter before moving on to their next visit with someone else.

Nothing wrong with that, of course, but, to me at least, it seemed to be the complete antithesis of what a tribe was supposed to be about.

I mean, be honest, when YOU think of a tribe, what do you think of? A group of closely connected people usually living in isolation or semi isolation in their own little village, right?

They have their own language, customs, rituals and they have very rich social connections that our modern social media can’t even begin to touch on.

That’s why I’m not huge on Facebook, it de-personalises and distracts members of the tribe I’m trying to build.

I mean, think on it, when you’re in FB and you see those little red flags come up saying that you someone wrote on your wall or inboxed you or tagged you in a picture, you can’t help but stop what you’re reading or popping out of the thread you’re responding to to find out who it was and what they had to say, can you?

It’s just like a city! Full of noise, distractions, sights, sounds and… crap!

And just like in a city, people don’t connect. Not REALLY.

Oh, they may nod, smile, observe the common courtesies but there’s no connection, is there? There’s not much in most social media either.

People are proud of the number of ‘friends’ they have following them but they’re not really friends are they? Not most of them, at least. If you’re at all unsure about that then send out a status update and ask to borrow £5 and see how many of your friends will pop that into paypal for you…

So, where am I heading with my mad ramble?

Well, it’s simple and obvious really.

If FB and Twitter are ‘cities’ and cities are not conducive to building a truly connected tribe then the only thing that makes sense is to give your tribe a community of its own. A place where they all share a common aim, where they all speak the same language, where they’re all connected by a feeling of belonging to something bigger than themselves.

They need a VILLAGE!

PTSA is a village. it’s only small with some 600 members from the fitness profession and actually, only about 50 are true regular contributors but there’s a connection, a common aim (to be great coaches) a common language (KCA, IPC etc) and definitely a feeling of connectedness.

Do you think this would have happened with FB or Twitter?

My other ‘village’ has almost 5200 members right now, most of whom are connected through my Elimination diet, Magic Hundred Program or one of my online challenges that I run regularly throughout the year.

They communicate with each other frequently (hundreds of posts a day), they support each other, speak the same language and share a common aim and they LOVE being part of something bigger than themselves.

Do you think you that you can get 5200 people supporting each other in this way on FB and Twitter?

Maybe you can, but I haven’t seen much evidence of this.

And you know, as well as creating these tribes of incredible people, I’ve also managed to monetise both villages to the tune of well over 6-figures a year.

My point is (and i’m sure that there are many people who may argue) that the BIG social media platforms are great for general socialising, chit-chatting, shooting the breeze, making announcements, advertising and pointing people to other things that you may want them to see but in terms of building, growing and supporting your tribe it leaves a lot to be desired.

That why you MUST have a village (community site). Your tribe needs a place to live and YOU owe it to them to build it for them.

There are plenty of great platforms for building your village (I choose Ning because it’s easy) so there’s no excuse not to get building.

Build your village, invite your tribe, keep them connected and a funny thing happens.

You make money, almost without trying.

Build your village!

Learning Internet Marketing 105 – Social Media – (Facebook)

Introduction

There are 5 Critical Steps to optimising your position in relation to other businesses on the Internet. The five critical steps in learning Internet marketing strategies are – The blog – Social media – Video online – Social bookmarking and – Content sharing sites

The pivotal element in learning Internet marketing strategies is the blog but it equally relies on the other four elements to be completely effective.

In this article on learning Internet marketing I will discuss the social media strategy used to increase your presence on the Internet and will particularly focus on Facebook as just one tactic in a range of strategies. I will also discuss the relationship of Facebook in your overall Internet marketing strategy.

Definition

Facebook is defined in Wikipedia as a free-access social networking website that is operated and privately owned by Facebook Inc. Users can join networks organized by city, workplace, school, and region to connect and interact with other people. People can also add friends and send them messages, and update their personal profiles to notify friends about themselves.

The website’s name actually refers to the paper facebooks depicting members of a campus community that some US colleges and preparatory schools give to incoming students, faculty, and staff as a way to get to know other people on campus. (see wikipedia entry for Facebook)

Facebook as a Tactic

Facebook is actually a key tactic or platform used to socially and virally interact within a particular group or other network. This can include people who have an association with others not necessarily in the same certain geographical location. It is probably the most popular tactic or tool in the social media strategy.

It has some very distinct advantages over many other social media in that it has a high level of interaction with other followers, it establishes and maintains connections that are more personal in nature and even more importantly it has no social, economic, sectarian barriers that other forms of communication may have.

Actually, Facebook introduces a new element to the whole area of marketing in that it not only meets your search engine marketing strategies, it also establishes your social network marketing strategies. I will explain this in a little more detail.

Search engine marketing strategies can be established and enhanced through the social media. By carefully identifying the various groups you can easily target specific niches and therefore focus your marketing activities. Because of the extremely social nature of Facebook participants they are always willing to openly share even there most intimate details and thoughts.

The visibility of its members is increased the more they interact and the more they open up their inner most thought. By their very nature Facebook members are very open and this makes it easier for them to communicate with people from all areas of society. Some of the social networks become strong business networks over time.

Some amazing statistics

Recent figures indicate that Facebook has over 200 million users and over half of these have daily contact online. More than two-thirds of Facebook users are now outside of colleges with the fastest growing demographic being those people over 35 years of age. On average a Facebook member has at least 120 friends on the site and something like 3.5 billion minutes are spent online each day.

Each month more than 850 million photos and more than 8 million videos are uploaded while more than a billion pieces of content (web links, news stories, blog posts, notes and photos etc.,) are shared each week. There are also 2.5 million events created on the site each month. (see Facebook statistics)

These figures all clearly demonstrate the enormous influence just this one tactic in social media has to impact on not only the social lives of its members but on the corporate marketing strategies as well.

With all of this activity on Facebook there is no wonder that it is a very rich source for search engine traffic and search engine optimization. Corporate members can easily test and measure the effectiveness of their marketing campaigns quickly, easily and extremely cost effectively. Even if they were using the paid advertising, the return on investment for a specifically targeted campaign can be extremely high. Considering the traffic, more potential subscribers the greater the number of paying clients.

In this article I have specifically focused on Facebook but I must emphasise that this is just one of many social media available today. Others include MySpace, Bebo, LinkediIn, Orkut, Skyrck, Hi5 to name just a few of the major players in this social media group. They each have their own niche areas and specialties but they all form part of the viral Internet marketing strategies available to every home on the planet as well as every office in the corporate world.

In conclusion

Social media is just another major strategy in the ever increasing world of learning Internet marketing strategies with Facebook being one of a plethora of tactics, or platforms used in viral marketing strategies. It is a social as well as corporate reality that while some critics may doubt its validity as a genuine marketing tool the myriad statistics would prove otherwise.

In the next few articles I will discuss some of the other social media including the micro blogger; Twitter, as well as video sharing through YouTube.

List Building Through Social Media (Facebook)

There is no doubt about it – Facebook marketing is the current trend in Internet marketing. It is best way to succeed in list building. With its more than 500 million subscribers, no Internet marketer would ever resist joining this enticing ball game.

As the hottest social networking site around, you can get twice, thrice or even xxx the number of visits you can get from other social networking sites like MySpace, Twitter and LinkedIn. Since it is free, all you need to invest is your time.

According to statistics, Facebook users use up more than 700 billion minutes a month for their Facebook account. Each user can connect to more than 80 community pages, events and groups. If a computer or laptop is not enough to satisfy you, you can also use your mobile devices to access the site. With all these in mind, you better start shifting your Internet marketing efforts at the right direction – it is time to consider Facebook marketing!

For your list building project, creating a Facebook fan page is a good idea. Of course, you need to initially create your own personal account before you can make a fan page. When you are all set up and ready with your personal account, go ahead and create a fan page. How do you do this? Simple, just click on PAGES then CREATE A PAGE in your home page. After creating a fan page with your site details, you can start posting blogs and articles on your WALL. Then, use the CREATE A NOTE TAB to publish your article or content. After that, use the FACEBOOK MARKUP LANGUAGE or FBML to create custom widgets. Then, use FBML to create a SUBSCRIBE WIDGET. This is where you can display your opt-in page or squeeze page. It is also important that you learn how to create subscribe widget through the FBML application.

After setting up your fan page, all you need to do now is to promote it. A few suggestions to go about this include trying out Facebook ads which costs $5/day and see how it works for you. You can also try coming up with a contest to entice people to subscribe. You can provide giveaways like gift cards and products. You can also start creating blog posts and press releases. Just make sure you have syndication tools and automation in place for it to go viral. Ads can also go a long way. You can try posting ads at Craiglist.

Of course, to ensure happy and contented subscribers, you need to fill your page with good, quality content. You need to build a good relationship with your fans; to educate them and to basically ensure them a fun time through page. Doing these won’t only ensure a successful list building project but also a profitable career as a successful Internet marketer.