3 Benefits of Hiring a Small Business Social Media Manager – Bottom Line, More Leads!

As a small business owner, it is important to establish an online presence to connect with the online consumer. This is what social media marketing is all about. Social media is a revolution as far as business interactions are concerned. In today’s world, brands are built and torn apart on social platforms. Because of this, you would do well as a business owner to make sure you use the available platforms to grow your brand and your reputation. Unless you fall in the lesser percentage, it is very likely that you are one of those business owners who can’t keep up with technology and media advancements.

Yes, you may know how to transform an idea into a million bucks but you don’t know the first thing about LinkedIn or Twitter. How do you make use of social marketing when you are lacking in expertise in the said field? Simple, hire a social media manager.

A social media manager is a professional who is skilled in taking care of the communication and marketing aspects of your business. In basic terms, this is the person who gets in touch with the consumer on your behalf on the social platforms. There are various reasons why hiring a small business social media manager is a good idea.

In this article we will outline 3 reasons;

1. Social marketing platforms are constantly changing. What may have worked last year will not necessarily work this year, even last month. As a business owner, you may not have the time, energy or knowledge to keep up with changing trends. Because they do change often! It is the job of the SM manager to keep up with these trends for the sake of your business.

Remember, if you ignore current trends you run the risk of being irrelevant and losing your clients/customers to your competitors. If there’s one thing that’s certain about the online consumer, it’s their erratic and impatient nature. They are not willing to waste too much time on a brand that does not seem to care about its online image and presence.

2. As a business owner, you may already know how important it is to have an online presence. You have definitely heard this before. However, you may not know how to get the right audience for your brand.

For instance, if you sell products targeted at older people, you want to make sure that you reach out to them and not anyone else. It is one thing to have an audience and it is another to have the right audience. Your social media manager will help you identify avenues that will lead your brand to the right audience.

3. SM managers are also able to monitor the progress made through digital campaigns. If you embark on a marketing campaign, it is important to track any milestones reached by the campaign. Otherwise, you run the risk of investing too much in a campaign that yields nothing. The best person to keep tabs on the digital campaign is your SM manager. They will also recommend new ways to do things if the current methods are not achieving the intended goals.

Instead of worrying that you don’t know how to take advantage of social media, hire someone who does and watch your business grow.

Marketing Your Business Online Through Social Media

There has been much written and said about marketing your business online through social media. When you consider those venues for marketing, you should be aware of the fact that your first order of business before you market is to build relationships. People do business with people that they know and trust. Thus 70% of your interaction should be devoted to building trusting relationships and 30% to marketing your business.

We see the same kind of thing in brick and mortar businesses every day. In fact, when it is correctly executed, it is much the same as marketing your business online. When a customer walks into a store, the owner or the sales professional has one chance to engage them on a social level. The owner of the store might ask the customer how they are doing, what brings them into the store, do they shop there a lot etc. If the interaction is positive, he/she might ask about their family, where they are from originally, what they do for a living, etc. If you think about it the latter questions are the same type that one might ask when engaging someone through social media.

Facebook is a particularly good venue for getting to know someone on a social level. There is really something for everyone on Facebook. There are groups in just about every area of life. This is where you can share your passions and the things that you really enjoy about living. There are also games that many people love to play. In fact strong relationships can be built through such interactions. Then there are the surveys that you can fill out about people you know or want to know better. If you want to engage socially you will certainly be able to do so on Facebook. This level of the relationship has nothing directly to do with marketing your business, but it is an absolute necessity before you make an effort to market your business to this audience.

LinkedIn and Twitter are also vital social connections to develop and share business and personal interests. Linked-In demands that you engage your audience with general content that relates to business practices and you as a professional. There is also an opportunity on LinkedIn to share who you are in the business world and the knowledge that you have to offer others on Linked-In. Twitter is all about information sharing. Usually it is specific to a personal or business interest. It is safe to say that you will not successfully market your business on either of these sites, if you do not first honor the rules of engagement. You must post professional and interest specific information to the social community in order to be successful with the LinkedIn and Twitter audiences.

You should also be aware when you engage the social community that it is not all about you. In fact there are others in these social communities who are there for the same reason that you are. They are looking for a platform to promote their professional interests. Be sure to take an interest in what they are doing. Opt into their Facebook Page. Like and Share their articles and posts and affirm their value to the community. Remember, what goes around comes around. If you spread their information around and it will come back to you.

Once you have developed relationships on these sites and presented valuable information to the community, you are ready to market your business online through these social networking sites. In fact you have developed a captive audience of people that now have an interest in whatever you are doing socially and professionally. Once you have their attention, go ahead and market your business. You may not get a great response at first. Keep engaging them on the social level and try again a week later. Like any form of online business marketing it takes time. Be a steady presence in the market place and in time you will find that your social media network of friends are your best customers and most consistent buyers. Here’s to your success!

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Game Changing Business Trends for 2013

We have compiled a list of game-changing trends that will have a profound impact on the way we conduct business now and in the future. Our list makes recommendations on how to define your marketing and sales strategy for the near future. The underlying trend is concentrated around the principle of cautious spending habits, new and exciting marketing demographics, and a new value proposition.

Baby Boomers: Just when you thought you heard the last of the baby boomers, they’re back. This 76 million strong demographic represents over 30% of the adult population base (the people who are spending money). This demographic has a lot of power, you need to seriously consider a strong marketing strategy pointed towards this group.

Social Shopping and Networking: Research studies show that nearly half of all Americans are member of a social network and this group is spending money from online sources at an alarming rate, ecommerce has gone social. Marketing to this group of people through the paid advertising medium will prove to be very beneficial for your company when 2-3 years ago it really had no impact.

Home Improvement Expenditures: The recession has forced consumers to spend more time in their homes and they have also postponed their home improvement projects while conserving money. Unfinished and pent-up remodeling projects will blossom in the next 2-3 years, especially given the fact that most consumers are going to stay put rather than buy up even if they need more space.

Health Care: According to the US Census Bureau, 10 of the 20 fastest growing occupations are health care related. This industry will generate 3.2 million jobs in the next 5 years. This is an occupation with high income and an important group when defining your marketing strategy.

The Green Revolution: Sustainable profitability is the process of converting your business to a green model. Consumers favor business owners that employ the green revolution and if this applies to your business, use this as a marketing strategy to attract more customers. For example, something as simple as installing LED lighting in your business can increase traffic flow – bottom line – let your customers know!

Affordable Luxury: The recent recession has created a more selective and intelligent consumer. Retailers and manufacturers alike are hungry for new markets and consumer satisfaction; the savvy ones have created a blend of luxury and value within their respective product lines. “Bridge lines” are the new buzz word; these are lower tiered collections with the same quality characteristics at a fraction of the price.

The New Male: Over the course of the recession, the guy dominant industries were hit pretty hard making marketers think long and hard on how to appeal to this demographic. The intelligent choice is that the guys want to embrace things that reflect more diverse interests. Steak houses are out and boutique shave cream is in.

Fitness on Demand: Much has been written about the impressive stats in the fitness industry and health club phenomenon. Gym memberships increased steadily throughout the recession, and fitness clubs are turning up everywhere. As people continue to spend cautiously and time management is the utmost concern, working out at home has become a popular alternative.

Small Business Stimulation: The recession has paved the way for many new concepts and ideas. Consumers will avoid doing business with large companies at any cost and you will see a consumer migration to small business.

This Week In Social Media: Facebook Save Feature And More

If you are looking for some information about what’s new and hot in social media, this is the place for you, we have a weekly edition with the most amazing and interesting news about your favorite social media like Facebook or Pinterest. If you want to know what’s new this week, we’ll give you all the information.

We are going to start with Facebook, which is one of the favorites, they just introduce a “save” feature, so how it works? Well, is simple, for example if you are looking on Facebook for something and you find it, but you don’t have time or you don’t want to check it at that moment, you can save this item so you’ll be able to keep it safe until you have time to watch it, this is a fantastic and useful new feature for all Facebook users. Also Facebook has a new buy button, and its purpose is to help business to boost its sales through the news feeds and on different pages on Facebook.

But what about another favorite, Pinterest, well, they have some great news as well because they just added a specialized interests, which means that now, every single one of the categories they have on Pinterest, let’s say for example: Sports, has a new selection of specialized interests that you can explore, also you have the chance to follow along to get new pins from other users who also share the same interest, and this will be delivered direct to your home feed on Pinterest.

Now, if we talk about Foursquare, we have some exciting news because they have a complete new logo and a whole new look, this is a version created especially for you, so go and check it and enjoy of the new Foursquare.

Finally, we are going to mention some social media tools that we think you should check out: Bamboo paper: this is an application that lets you write exactly like if you were writing on a real paper, the good news are that this is available now for Android Tablets, IOS and Windows. Another one is Steady camera which is perfect if you want to record all your action videos with stabilization and slow motion for example and the last one that we want to talk about is: Vingle, which is perfect to meet people who love the same things that you do and also share things with them. So what do you think about all these new features of your favorite social media sites? Which one is your favorite?