Business Online – Find What You Are Looking For With Laser-Beam Focus

The idea of starting an internet business really appeals to people. The opportunity to make a mark as well as extra income is a strong pull that offers the kind of buzz that most ‘normal’ jobs don’t. The difficulty is that most people rarely have an idea of what that business looks like. They don’t have a clue as to what they are looking for. If you want a business online, here’s how to find what you are looking for with laser-beam focus.

Hunting for a business online using laser-beam focus gets rid of the “looking for a needle in a haystack” approach. It helps you find the answer to your query without needing to guess and makes the whole process much easier and simpler. It also helps to unscramble the desires lurking within, so go make yourself a coffee, take some time out and answer the following questions:

1) “Do I want to work for myself or other people?” Do I already have a product or service in mind that is totally original that I can run with, or am I looking for something that can help get me established?

Answering these questions will help you identify a business that either depends on your abilities right now, or offers you a framework to work in. An example of this would be a writer who sets up a business writing ebooks, (working for himself) or one who finds an agency and becomes a ghostwriter (working for someone else).

2) “Do I want to take responsibility for the business myself?” Have I enough knowledge to dive straight in and know what I am doing? Do I have enough confidence and belief in myself to work out each step out as I go along?

Answering these questions will help you identify businesses that act as a conduit and those that require you to support yourself. An example of this would be making iPhone Apps. You already have the ideas to create the Apps, but now you need an online business to provide a platform to equip you to make Apps using software yourself, or you need to use an established programmer to do it for you.

3) “How much help do I need?” Do I want a business that will take me by the hand and show me step-by-step exactly what I need to do? Do I want mentoring and training to provide on-going support? Or do I already have the right knowledge and just need some simple training to show me how to get going?

Answering these questions will help you identify the businesses online that offer training and support “as you go”, from the those that require previous background knowledge. An example of this would be an internet centre that offers training and mentoring to both beginners and seasoned pros. via online training theatres, or simply learning how to build a Squidoo lens to market a product straight off.

As you can see, just asking a few simple questions really will help find what you are looking for with laser beam focus, so what will you do next? The most successful businesses online know how to utilize the internet for profit and increase their online skill base. For your next step, check out how one internet centre trains total newbies to make money online and earn their own wealth. I hope you have found ‘business online – find what you are looking for with laser beam focus’ helpful.

3 Benefits of Hiring a Small Business Social Media Manager – Bottom Line, More Leads!

As a small business owner, it is important to establish an online presence to connect with the online consumer. This is what social media marketing is all about. Social media is a revolution as far as business interactions are concerned. In today’s world, brands are built and torn apart on social platforms. Because of this, you would do well as a business owner to make sure you use the available platforms to grow your brand and your reputation. Unless you fall in the lesser percentage, it is very likely that you are one of those business owners who can’t keep up with technology and media advancements.

Yes, you may know how to transform an idea into a million bucks but you don’t know the first thing about LinkedIn or Twitter. How do you make use of social marketing when you are lacking in expertise in the said field? Simple, hire a social media manager.

A social media manager is a professional who is skilled in taking care of the communication and marketing aspects of your business. In basic terms, this is the person who gets in touch with the consumer on your behalf on the social platforms. There are various reasons why hiring a small business social media manager is a good idea.

In this article we will outline 3 reasons;

1. Social marketing platforms are constantly changing. What may have worked last year will not necessarily work this year, even last month. As a business owner, you may not have the time, energy or knowledge to keep up with changing trends. Because they do change often! It is the job of the SM manager to keep up with these trends for the sake of your business.

Remember, if you ignore current trends you run the risk of being irrelevant and losing your clients/customers to your competitors. If there’s one thing that’s certain about the online consumer, it’s their erratic and impatient nature. They are not willing to waste too much time on a brand that does not seem to care about its online image and presence.

2. As a business owner, you may already know how important it is to have an online presence. You have definitely heard this before. However, you may not know how to get the right audience for your brand.

For instance, if you sell products targeted at older people, you want to make sure that you reach out to them and not anyone else. It is one thing to have an audience and it is another to have the right audience. Your social media manager will help you identify avenues that will lead your brand to the right audience.

3. SM managers are also able to monitor the progress made through digital campaigns. If you embark on a marketing campaign, it is important to track any milestones reached by the campaign. Otherwise, you run the risk of investing too much in a campaign that yields nothing. The best person to keep tabs on the digital campaign is your SM manager. They will also recommend new ways to do things if the current methods are not achieving the intended goals.

Instead of worrying that you don’t know how to take advantage of social media, hire someone who does and watch your business grow.

Marketing Your Business Online Through Social Media

There has been much written and said about marketing your business online through social media. When you consider those venues for marketing, you should be aware of the fact that your first order of business before you market is to build relationships. People do business with people that they know and trust. Thus 70% of your interaction should be devoted to building trusting relationships and 30% to marketing your business.

We see the same kind of thing in brick and mortar businesses every day. In fact, when it is correctly executed, it is much the same as marketing your business online. When a customer walks into a store, the owner or the sales professional has one chance to engage them on a social level. The owner of the store might ask the customer how they are doing, what brings them into the store, do they shop there a lot etc. If the interaction is positive, he/she might ask about their family, where they are from originally, what they do for a living, etc. If you think about it the latter questions are the same type that one might ask when engaging someone through social media.

Facebook is a particularly good venue for getting to know someone on a social level. There is really something for everyone on Facebook. There are groups in just about every area of life. This is where you can share your passions and the things that you really enjoy about living. There are also games that many people love to play. In fact strong relationships can be built through such interactions. Then there are the surveys that you can fill out about people you know or want to know better. If you want to engage socially you will certainly be able to do so on Facebook. This level of the relationship has nothing directly to do with marketing your business, but it is an absolute necessity before you make an effort to market your business to this audience.

LinkedIn and Twitter are also vital social connections to develop and share business and personal interests. Linked-In demands that you engage your audience with general content that relates to business practices and you as a professional. There is also an opportunity on LinkedIn to share who you are in the business world and the knowledge that you have to offer others on Linked-In. Twitter is all about information sharing. Usually it is specific to a personal or business interest. It is safe to say that you will not successfully market your business on either of these sites, if you do not first honor the rules of engagement. You must post professional and interest specific information to the social community in order to be successful with the LinkedIn and Twitter audiences.

You should also be aware when you engage the social community that it is not all about you. In fact there are others in these social communities who are there for the same reason that you are. They are looking for a platform to promote their professional interests. Be sure to take an interest in what they are doing. Opt into their Facebook Page. Like and Share their articles and posts and affirm their value to the community. Remember, what goes around comes around. If you spread their information around and it will come back to you.

Once you have developed relationships on these sites and presented valuable information to the community, you are ready to market your business online through these social networking sites. In fact you have developed a captive audience of people that now have an interest in whatever you are doing socially and professionally. Once you have their attention, go ahead and market your business. You may not get a great response at first. Keep engaging them on the social level and try again a week later. Like any form of online business marketing it takes time. Be a steady presence in the market place and in time you will find that your social media network of friends are your best customers and most consistent buyers. Here’s to your success!

If you are searching for more in-depth internet marketing skills, please see my resource box below. I would love to point you to the best training that I have found on the internet.

Game Changing Business Trends for 2013

We have compiled a list of game-changing trends that will have a profound impact on the way we conduct business now and in the future. Our list makes recommendations on how to define your marketing and sales strategy for the near future. The underlying trend is concentrated around the principle of cautious spending habits, new and exciting marketing demographics, and a new value proposition.

Baby Boomers: Just when you thought you heard the last of the baby boomers, they’re back. This 76 million strong demographic represents over 30% of the adult population base (the people who are spending money). This demographic has a lot of power, you need to seriously consider a strong marketing strategy pointed towards this group.

Social Shopping and Networking: Research studies show that nearly half of all Americans are member of a social network and this group is spending money from online sources at an alarming rate, ecommerce has gone social. Marketing to this group of people through the paid advertising medium will prove to be very beneficial for your company when 2-3 years ago it really had no impact.

Home Improvement Expenditures: The recession has forced consumers to spend more time in their homes and they have also postponed their home improvement projects while conserving money. Unfinished and pent-up remodeling projects will blossom in the next 2-3 years, especially given the fact that most consumers are going to stay put rather than buy up even if they need more space.

Health Care: According to the US Census Bureau, 10 of the 20 fastest growing occupations are health care related. This industry will generate 3.2 million jobs in the next 5 years. This is an occupation with high income and an important group when defining your marketing strategy.

The Green Revolution: Sustainable profitability is the process of converting your business to a green model. Consumers favor business owners that employ the green revolution and if this applies to your business, use this as a marketing strategy to attract more customers. For example, something as simple as installing LED lighting in your business can increase traffic flow – bottom line – let your customers know!

Affordable Luxury: The recent recession has created a more selective and intelligent consumer. Retailers and manufacturers alike are hungry for new markets and consumer satisfaction; the savvy ones have created a blend of luxury and value within their respective product lines. “Bridge lines” are the new buzz word; these are lower tiered collections with the same quality characteristics at a fraction of the price.

The New Male: Over the course of the recession, the guy dominant industries were hit pretty hard making marketers think long and hard on how to appeal to this demographic. The intelligent choice is that the guys want to embrace things that reflect more diverse interests. Steak houses are out and boutique shave cream is in.

Fitness on Demand: Much has been written about the impressive stats in the fitness industry and health club phenomenon. Gym memberships increased steadily throughout the recession, and fitness clubs are turning up everywhere. As people continue to spend cautiously and time management is the utmost concern, working out at home has become a popular alternative.

Small Business Stimulation: The recession has paved the way for many new concepts and ideas. Consumers will avoid doing business with large companies at any cost and you will see a consumer migration to small business.